Neil Patel for OH-13

Complete Digital Campaign Strategy

Foundation & Primary Launch | Comprehensive Phase 1 Plan

$50K
Phase 1 Investment
8
Weeks Duration
160+
Content Assets
40K+
Voter Reach

The Triple Challenge

Neil Patel faces a unique three-part challenge that requires sophisticated strategy and aggressive execution. Most campaigns would walk away. We see opportunity.

01

4-Way Republican Primary

Neil must first WIN the Republican primary against 3 other candidates on May 5, 2026.

  • Margaret Briem - Competitor
  • Carey Coleman - Competitor
  • Kevin Siembida - Competitor
  • Vote splitting across 4 candidates
  • 30-35% may be enough to win
  • Name recognition is critical
02

D+4 District

OH-13 leans Democratic by 4 percentage points after redistricting.

  • Democrats start with 52% vs Republicans 48%
  • Recent redistricting made it harder for GOP
  • Kevin Coughlin (establishment favorite) dropped out
  • He thought the district was unwinnable
  • This created the opening for Neil
  • With right strategy, 4 points is closeable
03

Incumbent Democrat Emilia Sykes

Sitting congresswoman with significant advantages in the general election.

  • Current OH-13 Representative
  • Won in 2022, seeking re-election
  • 3-5x fundraising advantage
  • Name recognition already established
  • National Democratic party support
  • Proven winner in this district
Why This Actually Creates Opportunity:

With Coughlin gone, there's NO clear Republican frontrunner. Neil's unique profile (immigrant success story + business leader + community organizer) differentiates him from career politicians. In a crowded primary, the candidate with the best organization and digital presence wins—and that's exactly what we're building.

OH-13 District Analysis

Understanding Ohio's 13th Congressional District: geography, demographics, and key constituencies that will determine the election.

📍 Geographic Coverage

  • Summit County (includes Akron)
  • Stark County (North Canton area)
  • Surrounding suburbs and towns
  • Working-class communities
  • Middle-class suburban areas

👥 Core Voter Groups

  • Working-class families
  • Union households (manufacturing, logistics)
  • Middle-class suburban voters
  • Young voters (student debt concerns)
  • Black & minority communities (Akron)
  • Veterans and military families

🎯 Key Issues

  • Jobs & local economy
  • Healthcare costs & access
  • Manufacturing & union strength
  • Inflation & cost of living
  • Infrastructure improvements
  • Education & schools
  • Public safety & veterans support

🔑 Local Influencers

  • Union leaders (UAW, Teamsters)
  • Church pastors (especially evangelical)
  • Community organizers
  • Local journalists & news anchors
  • School board members
  • Veterans groups (VFW, American Legion)
  • Small business owners

📊 Political Landscape

  • Historically competitive district
  • Shifted D+4 after redistricting
  • Blue-collar Reagan Democrats still present
  • Strong Trump performance in 2016
  • Suburban shift to Democrats post-2020
  • Economic issues trump culture wars

💪 Neil's Natural Advantages

  • Indian-American community leadership
  • Business success story (job creator)
  • Ohio Federation of Indian Associations president
  • Temple & cultural organization connections
  • Small business network throughout district
  • Fresh face vs career politicians
District Character:

OH-13 is NOT rural America and NOT mega-metro. It's working-class cities, suburbs, and small towns—similar to Tier-2 Indian cities like Coimbatore or Nagpur. Voters care about jobs, healthcare, and economic dignity. They respect business success and community leadership. Neil's immigrant entrepreneur story resonates here.

Primary Competitor Analysis

Know your opponents: understanding the three other Republicans Neil must defeat in the May 5, 2026 primary.

Primary Opponent

Margaret Briem

Republican candidate competing for the same conservative base and business community support as Neil.
Neil's Advantage: Neil's proven business success and community leadership track record provides concrete differentiation. His Ohio Federation of Indian Associations presidency demonstrates real organizational ability.
Primary Opponent

Carey Coleman

Another Republican in the race vying for conservative voters and establishment support.
Neil's Advantage: Neil's immigrant success story creates powerful differentiation from career politicians. His fresh perspective and outsider status appeal to voters frustrated with Washington.
Primary Opponent

Kevin Siembida

Third Republican candidate splitting the conservative vote in the crowded primary field.
Neil's Advantage: Neil's community mobilization capability (Indian-American networks, business associations) provides built-in volunteer and fundraising infrastructure competitors lack.
General Election Target

Emilia Sykes (Democrat - Incumbent)

Current OH-13 Representative, first elected 2022. Strong in Akron's Black community, well-funded, and has national Democratic backing.
Neil's Advantage: Incumbent vulnerability: Can be painted as Washington insider vs Neil's outsider business leader image. Economic record can be challenged. Neil's bipartisan appeal (business + community leader) can attract swing voters who want change.
Primary Strategy:

In a 4-way race, 30-35% wins. Neil doesn't need to win a majority—just a plurality. The key is early name recognition, clear differentiation ("conservative businessman vs career politicians"), and superior organization. With Coughlin gone, there's no establishment favorite, making this an open race ripe for a well-organized outsider campaign.

Campaign Overview

Phase 1 establishes Neil Patel as the frontrunner in the Republican primary through comprehensive digital infrastructure, high-volume content production, and strategic positioning.

Primary Victory

Win the 4-way Republican primary by establishing Neil as the leading conservative businessman candidate against three career politicians.

Digital Dominance

Build comprehensive digital presence across all platforms with high-volume, professional content that outpaces all opponents combined.

Community Mobilization

Activate Indian-American community leadership, veteran networks, business communities, and Republican clubs across OH-13.

Name Recognition

Achieve 25%+ awareness among Republican primary voters through targeted paid media reaching 40,000+ voters.

Volunteer Army

Build base of 200+ committed volunteers equipped with professional toolkits and ready to mobilize for primary push.

Data-Driven

Weekly performance tracking, optimization, and reporting ensures continuous improvement and maximum ROI.

8-Week Execution Timeline

Strategic Foundation

Week 1-2 | Days 1-14
  • 40-page Campaign Strategy Document
  • Complete Brand Identity System
  • Digital Platform Infrastructure Setup
  • 60-Day Content Calendar
  • Opponent Analysis & Voter Segmentation
  • Messaging Framework Development
  • Crisis Management Protocols
1-2

Content Production Launch

Week 3-4 | Days 15-28
  • High-Production Announcement Video
  • 4 Issue-Based Videos (Economy, Border, Law & Order, Small Business)
  • 2 Biographical Storytelling Videos
  • 6 "Neil Talks" Direct Messages
  • 12 Short-Form Social Clips
  • 45 Professional Graphics
  • Daily content posting begins
3-4

Paid Media Launch

Week 5-6 | Days 29-42
  • Meta, Google & YouTube Ad Accounts Setup
  • Political Compliance Configuration
  • 7 Republican Voter Audience Segments
  • 15 Ad Creatives (Introduction, Issues, Community)
  • 2 Landing Pages (Campaign + Volunteer)
  • 20 Additional Video Assets
  • 25 Additional Graphics
  • Ad spend optimization begins
5-6

Community Building & Optimization

Week 7-8 | Days 43-56
  • 5 Community Outreach Strategy Documents
  • 20 Final Video Assets
  • 25 Final Graphics
  • 3 Complete Volunteer Toolkits
  • 4 Email Campaign Sequences
  • 8 Weekly Performance Reports
  • Phase 2 planning & recommendations
7-8

Complete Content Breakdown

Detailed breakdown of all 160+ content assets created during Phase 1, organized by category and purpose.

Video Content (65 Assets)

Campaign Announcement
1 Video
High-production 2-minute announcement with professional cinematography, music, and captioning
Issue-Based Videos
8 Videos
2-minute deep dives on Economy/Jobs, Border Security, Law & Order, Small Business, Education, Healthcare, Veterans, Second Amendment
Biographical Stories
4 Videos
Immigrant success story, community leadership, business achievements, personal values
"Neil Talks" Direct Messages
12 Videos
30-60 second direct-to-camera messages on various topics and responding to community concerns
Short-Form Clips
40 Clips
15-30 second clips optimized for Instagram Reels, TikTok, and YouTube Shorts from all longer content

Graphic Content (95 Assets)

Quote Graphics
30 Graphics
Conservative principles, economic policies, community leadership quotes with branded design
Fact & Statistics
20 Graphics
OH-13 economic data, small business stats, veterans population, key issues polling
Comparison Graphics
15 Graphics
Neil vs opponents on business experience, conservative credentials, issue positions
Event Announcements
20 Graphics
Town halls, meet & greets, community appearances, volunteer calls to action
Endorsements
10 Graphics
Template designs for announcing supporter endorsements from community leaders

Paid Advertising (15 Ad Creatives)

Introduction Campaign
5 Ads
Meet Neil, conservative values, business success - targeting all Republican primary voters
Issue-Based Campaign
5 Ads
Economy/jobs, border security, law enforcement support - issue-specific targeting
Community Engagement
5 Ads
Veteran outreach, Indian-American community, volunteer recruitment

Strategic Documents (3 Complete Playbooks)

Campaign Strategy
40 Pages
Voter analysis, opponent profiles, messaging framework, 10-month timeline, crisis protocols
Brand Guidelines
15 Pages
Logo usage, color palette, typography, template systems, voice & tone
Community Outreach
49 Pages
Indian-American engagement, Republican clubs, veterans, business community, faith-based outreach

Supporter Materials (3 Complete Toolkits)

Social Media Toolkit
20 Pages
25 shareable graphics, 50 sample posts, hashtag strategy, posting guidelines
Talking Points
15 Pages
Issue responses, opponent counters, Neil's biography in multiple formats
Door-Knocking Materials
10 Pages
Print-ready PDFs, conversation guides, data collection forms

Phase 1 Output Summary

65
Video Assets
Announcement, issues, bio, direct messages, short-form clips
95
Graphic Assets
Quotes, facts, comparisons, events, endorsements
15
Ad Creatives
Paid campaigns across Meta, Google, YouTube
3
Strategy Docs
104 pages of campaign playbooks
2
Landing Pages
Campaign main + volunteer portal
4
Email Campaigns
Welcome, differentiation, volunteer, momentum
3
Supporter Toolkits
45 pages of volunteer materials
8
Weekly Reports
Analytics, optimization, growth tracking
400+
Social Posts
Daily content across all platforms

Phase 1 Success Metrics

Measurable outcomes that demonstrate Phase 1 success and justify progression to Phase 2:

Metric Category Target
Facebook Followers 5,000+ Republican primary voters
Instagram Followers 2,000+
X/Twitter Followers 1,000+ (political influencers & journalists)
Total Video Views 50,000+
Email Subscribers 500+
Volunteer Sign-ups 200+ committed activists
Paid Ad Reach 40,000+ Republican primary voters in OH-13
Name Recognition 25%+ awareness among Republican voters

Community Mobilization Strategy

Neil's community leadership creates built-in advantages. Phase 1 activates these networks with comprehensive outreach plans.

🕉️

Indian-American Community

  • Leverage Neil's Ohio Federation of Indian Associations presidency
  • Temple and cultural organization outreach
  • Indian-American business network activation
  • Diwali and cultural event participation
  • Bilingual content where appropriate
  • Community endorsements and testimonials
🐘

Republican Clubs & Organizations

  • Summit County Republican Party engagement
  • Stark County GOP outreach
  • Local Republican Women's groups
  • Young Republicans chapters
  • Conservative advocacy organizations
  • Speaking engagements at club meetings
🎖️

Veterans Community

  • VFW and American Legion post contacts
  • Veterans' issues messaging
  • Memorial Day and Veterans Day events
  • Military family support initiatives
  • VA healthcare advocacy
  • Veteran testimonial videos
💼

Business Community

  • Chambers of Commerce partnerships
  • Small business owner roundtables
  • Manufacturing sector engagement
  • Entrepreneur networking events
  • Business association endorsements
  • Job creator messaging
⛪

Faith-Based Community

  • Evangelical church outreach
  • Faith leader relationship building
  • Values-based messaging
  • Church bulletin advertising
  • Community service participation
  • Pro-family policy emphasis
🏫

Educational & Civic Groups

  • Parent-teacher associations
  • School board connections
  • Local civic organizations
  • Rotary and Kiwanis clubs
  • Education policy discussions
  • Youth program support

Dedicated Team Structure

8 specialized professionals committed to Phase 1 success:

Campaign Strategist
US-based consultant partner providing overall strategy, messaging framework, and Republican primary expertise
Creative Director
Brand consistency, visual direction, content quality control across all assets
Video Production Team
2 editors handling all video editing, motion graphics, and short-form content optimization
Graphic Design Team
2 designers creating all static graphics, infographics, and ad creatives
Content Writer
All written content, video scripts, captions, and email copy creation
Social Media Manager
Daily posting schedule, community engagement, and platform management
Paid Media Specialist
US-based expert managing ad campaigns, optimization, and political compliance
Analytics Specialist
Performance tracking, weekly reporting, and data-driven optimization recommendations

Communication Protocol

Weekly Strategy Call Every Monday, 60 minutes
Content Review Wednesday & Friday approvals
Emergency Contact 24/7 rapid response
Weekly Report Every Friday analytics
Slack Channel Real-time updates

Phase 1 Investment

$50,000

8-Week Campaign Foundation | Advance Payment Required

Strategy & Planning (Week 1-2) $12,000
Content Production (Week 3-4) $15,000
Paid Media Launch (Week 5-6) $13,000
Community Building (Week 7-8) $10,000
TOTAL PHASE 1 $50,000

What's NOT Included

  • ✗ Paid advertising spend (managed separately, est. $15K-25K)
  • ✗ Website development (existing vendor)
  • ✗ On-ground event filming (campaign provides footage)
  • ✗ Printed materials (yard signs, mailers)
  • ✗ Legal/compliance consulting (campaign's legal team)

Complete 10-Month Campaign: $400,000

Phase 1 is just the beginning. The full $400K investment covers both the primary victory AND the general election fight against incumbent Emilia Sykes.

01

Phase 1: Primary Foundation

January - February 2026 (8 weeks)
$50,000

Establish Neil as Republican primary frontrunner through digital infrastructure, content library, and initial voter outreach.

Key Deliverables: 160+ content assets, complete digital presence, 200+ volunteers, 40K voter reach
02

Phase 2: Primary Domination

March - April 2026 (8 weeks)
$100,000

High-volume content engine, aggressive paid media, and community mobilization to win the May 5 primary decisively.

Key Deliverables: 258 content assets, $40K ad spend management, 12K Facebook followers, primary victory
03

Phase 3: General Election Pivot

May - July 2026 (12 weeks)
$125,000

Transition from primary winner to competitive general election candidate. Build broader coalition and prepare for Sykes battle.

Key Deliverables: 349 new assets, swing voter targeting, $60K ad spend management, coalition building
04

Phase 4: Victory Sprint

August - November 2026 (14 weeks)
$125,000

Maximum content saturation, GOTV mobilization, and final push to defeat incumbent Emilia Sykes on November 3.

Key Deliverables: 504 final assets, $100K+ ad spend management, 40K followers, ELECTION VICTORY
Total Campaign Output (All 4 Phases):

1,271 total content assets | 531 videos | 740 graphics | 85+ ad creatives | $200K+ ad spend managed | 50+ email campaigns | 40+ performance reports

Why This Plan Succeeds

01

Volume & Velocity

Traditional US consultants produce 10-20 content pieces per week. Our approach delivers 50-100 pieces per week. In a crowded 4-way primary, attention dominance is critical for establishing frontrunner status.

02

Proven International Campaign Expertise

5+ years managing high-stakes political campaigns in India's complex environment. Experience includes crowded primaries, coalition building, rapid response warfare, and community mobilization at scale.

03

Community Mobilization Specialty

Deep expertise in ethnic community mobilization. Neil's Indian-American leadership becomes a force multiplier, not a liability. We've successfully activated diaspora communities multiple times to drive political outcomes.

04

Underdog Positioning Advantage

Kevin Coughlin's exit creates opportunity. No clear frontrunner exists. With the establishment candidate gone, Neil's outsider business success story becomes the compelling alternative that Republicans are seeking.

05

Data-Driven Optimization

Weekly performance analysis enables rapid pivots. We test, measure, and optimize continuously. What works gets amplified; what doesn't gets cut immediately. No guessing—pure data-driven decision making.

06

Primary Race Specialization

Crowded primary races require different strategies than general elections. We specialize in multi-candidate fields where differentiation, rapid name recognition, and grassroots mobilization determine victory.

THE BOTTOM LINE

Phase 1 establishes Neil Patel as a serious contender in the Republican primary through professional infrastructure, high-volume content, and strategic positioning. For $50,000, Neil receives 160+ professional assets, complete digital infrastructure, comprehensive strategy, paid media reaching 40,000+ voters, 200+ volunteers, and a clear path to primary victory.

This is not just digital marketing. This is a winning campaign foundation.

Immediate Next Steps

Upon approval, we move into immediate execution with a proven onboarding process:

1

Day 1-2: Contract & Onboarding

Contract signing, $50,000 advance payment, kick-off strategy call, asset collection form sent, platform access credentials shared, team assembly completes.

2

Day 3-5: Information Gathering

In-depth 2-hour interview with Neil, opponent research begins, district voter analysis starts, initial messaging concepts developed.

3

Week 2: Foundation Delivery

Draft strategic playbook presented, brand identity concepts shown, content calendar framework reviewed, platform optimization begins.

4

Week 3-4: Content Production Begins

First content batch delivered, announcement video published, daily posting schedule activated, weekly reporting begins.

5

Week 5-8: Full Campaign Activation

Paid media launches, community outreach activates, volunteer recruitment accelerates, momentum builds toward primary.

Timeline is Critical:

Filing deadline is February 4, 2026. Primary election is May 5, 2026. Phase 1 must begin immediately to establish dominance before filing closes and build sufficient momentum for the 3-month sprint to primary victory.

Ready to Win OH-13?

Let's start immediately. Time is critical.

Primary Election: May 5, 2026

Phase 1 must begin now to establish dominance before filing deadline (February 4, 2026)
and build momentum for the final 3-month primary sprint.

From Primary to Victory

✓ Win 4-way Republican primary (Phase 1 & 2)
✓ Defeat incumbent Democrat Emilia Sykes (Phase 3 & 4)
✓ Become Congressman for OH-13